Traffic & Search Optimization
(Paid + Organic)

1. Growth strategy & planning

We start with a deep analysis of your business goals, margins, category dynamics, and competitive landscape. We define:

- Revenue and profit targets
- Break-even ACoS and target TACoS
- Scaling limits based on inventory and cash flow
- Priority ASINs and catalog structure

This strategy becomes the foundation for every advertising and optimization decision.

2. Amazon PPC account architecture

We design and maintain a clean, scalable PPC structure: Campaigns segmented by parent ASIN and product role Match-type separation (Exact / Phrase / Broad) Intent-based targeting (brand, generic, competitor, problem-aware) Portfolio budgeting to control total spend This prevents internal competition, reduces wasted spend, and allows predictable scaling.

3. Sponsored Products optimization

We manage Sponsored Products as the performance core: Keyword harvesting from search term reports Continuous negative keyword refinement Bid adjustments based on conversion and placement data Scaling only high-intent, high-profit terms Our focus is long-term sales velocity, not short-term spikes.

4. Sponsored Brands & Video (SB / SBV)

We build upper-funnel and defensive coverage using: Branded keyword dominance Category and lifestyle creatives Sponsored Brand Video for mobile-first traffic SB campaigns support ranking, brand recall, and protect your catalog from competitors.

5. Sponsored Display & retargeting

We use Sponsored Display to: Retarget product viewers Defend against competitor ASINs Recover lost traffic from non-converting sessions This strengthens conversion efficiency across the entire funnel.

6. Search term & data analysis

We continuously analyze: Search term reports Conversion rates by keyword and placement CPC trends and auction pressure Organic vs paid performance Every optimization decision is data-driven and tied to business impact.

7. Placement & budget optimization

We actively manage: Top-of-Search vs Product Pages vs Rest of Search Budget distribution across campaigns and portfolios Day-to-day budget caps to avoid overspend Spend flows to what works — not what “looks good” in dashboards.

8. Listing optimization for PPC performance

We optimize listings specifically to improve ad efficiency: Keyword alignment between ads and listings Title and bullet clarity Image and A+ feedback for conversion lift Better conversion = lower CPC, lower ACoS, higher ranking.

9. Amazon SEO & organic growth support

We align PPC with SEO to: Boost keyword indexing Improve organic rank on priority terms Increase organic share of sales over time Ads are used as a growth lever, not a permanent crutch.

10. Catalog-level growth management

We manage PPC at the catalog level, not per ASIN: Balanced spend across hero and support products Controlled launches for new ASINs Cross-promotion within the catalog This allows your entire brand to grow together.

11. Inventory & scaling coordination

We align advertising with inventory reality: Forecast demand based on sales velocity Reduce spend when stock risk appears Re-scale aggressively after restocks No stockouts. No wasted traffic.

12. Account health & performance blockers

We monitor and react to issues that directly affect ads: Buy Box loss Suppressed listings Pricing inconsistencies Policy warnings Ads can’t perform if the account is broken — we fix that first.

13. Testing & controlled experimentation

We run structured tests: New keyword clusters Creative and video variations New ad formats and placements Every test has a hypothesis, budget, and success metric.

14. Clear, actionable reporting

You receive weekly reports focused on: What changed Why it changed What actions were taken What comes next We track TACoS, margin impact, scalability — not vanity metrics.

15. Long-term partnership mindset

We don’t “manage ads”. We take ownership of: Growth strategy Execution quality Budget responsibility Long-term profitability Our goal is stable, predictable Amazon growth — quarter after quarter.