Grocery & Gourmet Food
Water Enhancer Scaling Case — 4× Revenue Growth with ROAS 11
🚀 Water Enhancer | Grocery & Gourmet Food
The brand was selling a water enhancer product in the Grocery & Gourmet Food category — a highly competitive consumable niche, where long-term success depends not only on traffic, but on repeat purchases and customer retention.
At the start of our collaboration, advertising performance was limited, and growth was capped.
That’s when the brand partnered with Pink Panthers.
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🔍 1. Building a Consumable-Focused Strategy
Because this is a consumable product, we didn’t treat it like a one-time purchase item. Instead, we focused on building a strategy around:
Repeat customers
Subscribe & Save adoption
Long-term customer value
This required a completely different advertising and listing approach compared to standard product launches.
🎯 2. Advertising Optimization & Smart Scaling
We rebuilt the advertising structure with a focus on high-intent traffic and long-term efficiency. Campaigns were optimized not only for immediate ROAS, but also for customer lifetime value.
As a result:
📈 Advertising sales grew from $10K to $40K+ per month
🎯 ROAS stabilized at 11
Advertising became a predictable and scalable growth channel
🔄 3. Subscription Growth as a Core Driver
A key breakthrough came from optimizing listings, offers, and ad traffic specifically to increase Subscribe & Save adoption.
This allowed us to:
Increase repeat purchase rates
Stabilize monthly revenue
Reduce dependency on constant new customer acquisition
Subscriptions became a major growth lever for the brand.
📈 4. Total Revenue Explosion
With advertising, subscriptions, and organic growth working together, the brand achieved a major scale-up:
💥 Total monthly sales grew from $20K to $90K
📊 Growth driven by repeat buyers, not just higher ad spend
✅ Conclusion: The Right Strategy for Consumable Brands
This case shows that in consumable niches, real growth comes from understanding customer behavior — not just traffic.
By combining smart advertising, subscription-focused optimization, and long-term thinking, we were able to:
Quadruple advertising sales
Maintain strong ROAS
Scale total revenue more than 4×
A perfect example of how the right strategy can unlock massive growth in Grocery & Gourmet Food.