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Enterprise Scale Case: From 3P to 1P — $14M+ Brand Transformation
🚀 Air Purifiers | Seller Central → Vendor Central
The brand was operating in the Air Purifiers category under a 3P (Seller Central) model with approximately $10M in annual revenue. While the business was already sizable, growth was constrained by high advertising dependency, operational complexity, and increasing internal team costs.
That’s when the brand partnered with Pink Panthers.
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🔄 1. Strategic Transition: 3P to 1P (Vendor Central)
Over one year of collaboration, we successfully migrated the brand from Seller Central to Vendor Central, transitioning from a 3P to a 1P model.
This strategic move unlocked:
📈 +25–30% increase in organic traffic
🤝 Stronger algorithm support from Amazon Retail
📉 Reduced reliance on paid advertising
As a result of improved visibility and structure, annual revenue grew from $10M to $14M.
📉 2. Advertising Cost Optimization at Scale
With higher organic exposure in Vendor Central, advertising shifted from being the main growth driver to a supporting lever.
Key outcomes:
💰 Lower ad spend as a percentage of total revenue
📊 More predictable performance at higher scale
🎯 Better balance between paid and organic traffic
🏗 3. Operational Cost Reduction
Moving to Vendor Central allowed Amazon to take over:
Logistics and fulfillment
Forecasting and inventory planning
Retail execution
At the same time, Pink Panthers fully managed advertising and growth strategy, enabling the brand to:
📉 Reduce internal Amazon team costs
🧠 Step away from daily operational involvement
✅ Conclusion: Growth with Less Complexity
This case proves that even at enterprise scale, brands can grow smarter.
By transitioning from 3P to 1P, increasing organic visibility, and simplifying operations, the brand increased revenue from $10M to $14M annually while reducing advertising pressure and internal workload.
An ideal model for brands looking to exit operational complexity without sacrificing growth.