Tools & Home Improvement
Successful Seasonal Advertising with 25+ ROAS in December
🚀 Seasonal Breakthrough: Wood Splitter Launch with a Lean Budget
The client launched a wood splitter this year in the highly competitive Tools & Home Improvement category. As a seasonal product, success depended on speed, precision, and efficiency — there was no room for wasted spend.
With limited expectations and a cautious budget from the seller, Pink Panthers stepped in to find what truly works — fast.
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🔍 1. Fundamental Keyword Discovery
Instead of scaling blindly, we focused on a fundamental approach: identifying the highest-intent keywords that convert specifically during the season.
This allowed us to quickly isolate winning search terms and avoid unnecessary testing costs.
✅ Clear understanding of seasonal buyer intent
🎯 Focus only on keywords that actually convert
💰 Minimal wasted spend during the testing phase
🎯 2. High-Precision Campaign Structure
We built a tight, performance-driven campaign structure designed to surface winners quickly. Once identified, we concentrated spend only where results were proven.
📈 Top-performing campaigns achieved ROAS 25+ in December
🔥 We clearly identified what works best for this product in-season
Tools & Home Improvement
💰 3. Maximum Results with Minimal Spend
The results exceeded expectations — so much so that we are currently operating with a very small ad budget, simply because the seller did not anticipate such strong demand and needed time to adjust inventory and operations.
Despite the conservative spend:
💵 The product generated over $150,000 in sales during the season
📊 4. Smart Scaling — Not Blind Scaling
This case proves that scaling isn’t always about increasing budgets. With the right fundamentals, even a small budget can deliver outsized results.
🧠 Data-first decisions
⚖️ Controlled growth aligned with inventory reality
🎯 Focus on proven demand
✅ Conclusion: Fundamentals Beat Budget
With a fundamental, data-driven approach, we were able to find the right strategy and achieve outstanding results — even for a seasonal product and with a limited budget.
This launch shows that with the right expertise, structure, and timing, exceptional performance is possible — regardless of budget size.